Market Research and Product Development

Services

Identify policy gaps and advice national and county government on and value addition and marketing matters of scheduled food crops.
Monitor the food situation for cereals, legumes, root and tuber crops to advice on import quantities to gap deficits and promote export programmes to offset surpluses.
Coordinate the establishment of market linkages through industry contracts
Coordinate market research programmes to facilitate the development and implementation of market and product strategies.
Brand to promote the merits of food grown, produced and manufactured in Kenya.
Advocate for the rationalization of technical and non-technical barriers to enhance the competitive advantages of Kenyan food crop value chains.
Collect, collate and disseminate statistics and intelligence on production, processing, stocks, prices, imports and exports of food crops.
Coordinate market voluntary schemes to support domestic food security and promote export trade.
Capacity builds and promote value addition, product development and packaging in collaboration with County Governments and research institutions.

Wheat Purchase Programme

Kenya produces about 8% of the national wheat requirements and imports the balance to gap the deficit.

The National Treasury on 8/1/2010 through the engagement of Cereal Miller Association (CMA) and Cereal Growers Association (CGA) agreed on Wheat Buying Programme dubbed C60, with an ultimate objective of ensuring food security while protecting and encouraging farmers to produce more wheat to bridge the gap between production and consumption.

Starting July 2020, Agriculture and Food Authority under the guidance of the Ministry of Agriculture, Livestock, Fisheries and Cooperatives (MoALFC) collaborates with The National Treasury to facilitate wheat millers participate in this programme. Under this scheme, Millers gazetted by EAC pay 10% import duty instead of 35% duty subjected to sensitive products under the common external tariff (CET) of EAC. This is on condition that the millers mop up the local wheat to support the local production.

This scheme also supports the local millers to become competitive to supply wheat flour and products to regional trading blocks.

Requirements for participation in the wheat purchase programme:

Registration with AFA in the Food Crops Importer/exporter category and filing of the statutory monthly returns. These processes have been automated and can be accessed through the AFA Integrated Management Information System (https://imis.afa.go.ke/).
Demonstrate/provide evidence of the purchase of local wheat
Application for C60 through the automated Kenya Single Window System (https://kenyatradenet.go.ke).
Complying with all pertinent/applicable statutory requirements.